How Adidas Stopped Paul Pogba’s Real Madrid Move

Sportswear giant, Adidas, reportedly intervened in Paul Pogba’s intended move to Spanish giants, Real Madrid, over the summer.

The Frenchman was the centre of a transfer speculation that he would leave Manchester United to join Zinedine Zidane at Real, with the club desperate to sign the 26-year-old in a deal rumoured to be close to £150 million.
However, The Star, claimed the former Juventus midfielder remained a United player because the German company played a major role that decided the outcome.

The company are three-years into a decade-long personal endorsement deal with the 2018 World Cup winner, said to be worth £31 million.

And they also have a major stake in United, following their £750 million agreement to kit the Premier League side until 2024.

The report, which quoted a source close to Adidas, said they wanted Pogba to remain in England for at least another year.

“They acted as peacemakers between the player, his agent and the club.

“Adidas were crucial in persuading all the parties to resolve their differences for another season,” the report quoted the source as saying.

Adidas are also the kit sponsors of Real, but if Pogba moved to Spain, he would become just one of a series of top names in the squad endorsed by the German brand, who also sponsor Gareth Bale and Karim Benzema.

But he is regarded as the star name at United, and it is believed that it was better business promotion-wise for Adidas if he stayed at the club.

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